Several weeks ago I noticed my agency was spending way too much time on our clients' social media marketing campaigns and not enough time on the rest of inbound marketing channels. So we decided to do some ..
View original post here:
13 Social Media Software Tools for Marketing Your Company or …
This is not unique to social media , as it's true of a lot of television advertising, public relations and many other tactics. And while we work with our clients to calculate direct ROI whenever possible, we are today releasing a new ..
Read the rest here:
Calculate Social Media ROI with Ignite Social Media's Purchase …
Do some research on the media outlet that's interviewing you. Who's their audience? What tone do they usually have?
See the original post here:
Media Interview Checklist
The primaries in Pennsylvania were hard fought, especially the 11th district, where one of our clients, Bill Vinsko, happened to be running. In the end, his opponent came out on top, but I wanted to point out the real impact …
Originally posted here:
Social Media During Political Primaries: Real Time Activity …
In my role at Edelman I am focused on the long view. Specifically, I study how technology is globally changing how consumers and the media operate and then advise our clients accordingly on how they can innovate in how they communicate. …
Read the original post:
Q&A: Steve Rubel on social media content 'decay' | Econsultancy
We are a multinational enterprise. Many of our clients are as well. We routinely plan and execute social media strategies in countries in all four regions of the world
Read more:
Evaluating Markets for Social Media Readiness – Digital Influence …
